Our partners featured on the new packaging of the 1 kg Fine Sugar

26 February 2019

The sugar we produce is extracted from local sugar beets, grown by local farmers - something we're very proud of. The local aspect of our sugar production and the long-lasting partnership we've entertained with the beet farmers are worthy of some dedicated attention. Therefore, we decided to renew the packaging of the 1kg Fine Sugar.

Sucre Fin 3 D Fopbop B

3 farmers, 3 stories

The back of the new packs feature the stories of 3 beet growers: Aurélie, Gerard and Kobe. They talk with fondness about their job, as well as what the culture of sugar beets means to them. A QR code will lead you to a small video where you briefly get to meet them. Scroll down to watch the video's.

Curious to hear about Aurélie's, Gerard's and Kobe's story? Have a look at the 1 kg Fine Sugar of the brand Tiense Suiker (Sucres de Tirlemont), available in all Belgian stores.

About ‘The Best Is Close’

#TheBestIsClose conveys the overall message that Raffinerie Tirlemontoise has a major trump card at its disposal: its products are made out of an excellent primary resource, the sugar beet, home grown, cared for by local farmers with whom we entertain a close and sustainable partnership. Aside from this important collaboration, we similarly inform the audience that all employees and other partners are an essential component in producing sugar responsibly, sustainably and transparently.

In brief, we offer you an exclusive look behind the scenes of the production of sugar; an important and daily product. Find all our messages related to #TheBestIsClose through this hashtag.